The New York Thoroughbred Breeders' Sales Company wanted an attractive, informative and interactive website, Breeders needed to have the ability to nominate horses to the sale online. Once organized each sales catalog needed to be posted to the website and made searchable.
On those sales with real time bidding, the website had to function as the portal to the live video and bidding process. As the sale progressed, the results needed to be posted in real time.
